Overview

Emerald Hill Weekly Map

Advertising in the Emerald Hill Weekly

The Bayside suburbs from Port Melbourne to Elwood have seen amazing change and growth over the last few years.

The most popular paper since it commenced in 1978, the Emerald Hill Weekly is full gloss colour with all the local news, features, food, wine and entertainment. With the leading Real Estate coverage, the Emerald Hill Weekly includes some of Melbourne's outstanding apartment buildings and historic homes through areas such as Beacon Cove, Albert Park, South Melbourne, Middle Park and St Kilda.

The Emerald Hill Weekly is published each Wednesday and is delivered to more than 41,000 homes, shops and offices throughout the City of Port Phillip.

Regular sections in the Emerald Hill Weekly include:

News - Keep up with all the news in the neighbourhood and the indepth analysis of local campaign and initiatives

Need to Know - Listing all the local events, performances and forums

The Look - The hot tips in fashion health and beauty from our experts

Time Out - The best of Melbourne's entertainment, local artists and food and wine reviews

Drive - What's hot in motoring

Domain - The only place for buying and selling real estate

READERSHIP FACTS**
■ 54% are women, 46% are men
■ 59% of readers are aged between 25-49 years
■ 63% have a diploma or degree and 43% enjoy full-time employment
■ The average household income is $99,660
■ 47% are AB quintile
■ 34% of readers classify themselves as “big spenders”
■ 83% believe quality is more important than price
■ 60% own or are paying off a house
■ 32% of readers plan to buy a car in the next 4 years
■ 61% have access to the internet
■ 62% are heavy readers of print

**Roy Morgan Readership Survey Apr 07 - Mar 09

Publication Overview

Circulation: 37,000

Source: Publisher's Estimate

Published Wednesday
(Code: EHT)

Advertising Rates:
Casual Rate
DPS (GST Ex)___$6,329.00
DPS (GST In)___$6,961.90
Full Page (GST Ex)___$3,164.00
Full Page (GST In)___$3,408.40
1/2 Page (GST Ex)___$1,695.00
1/2 Page (GST In)___$1,864.50
16 Units (GST Ex)___$1,164.00
16 Units (GST In)___$1,580.40
1/4 Page (GST Ex)___$892.00
1/4 Page (GST In)___$981.20
8 Units (GST Ex)___$599.00
8 Units (GST In)___$658.90
6 Units (GST Ex)___$474.00
6 Units (GST In)___$521.40
4 Units (GST Ex)___$317.00
4 Units (GST In)___$348.70
2 Units (GST Ex)___$169.00
2 Units (GST In)___$185.90
Rates are effective until June 2010.

Display Deadlines
Bookings________Friday Midday (12 days prior)
Material____Wednesday Midday

Classified Deadlines
Trades________Thursday 4.00pm
Real Estate_____Thursday 4.00pm
Auto__________Thursday 4.00pm
Weddings
& Celebrations __Thursday 4.00pm
All other
Classifieds_____ Thursday 4.00pm

Delivery Summary:

Albert Park	3206
Balaclava	3183
Elwood	3184
Middle Park	3206
Port Melbourne	3207
Ripponlea	3185
South Melbourne	3205
St Kilda	3182
St Kilda East	3183
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

Published Wednesday

The advertising rates for Emerald Hill Weekly can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2010.
For further information contact Agency Representative: Edwina Sahhar - Senior Agency Account Manager t: (03) 9601 2203 or email: fcnagency@fairfax.com.au

Advertising Rates

Advertising Rates:
Casual Rate
DPS (GST Ex)	$6,329.00
DPS (GST In)	$6,961.90
Full Page (GST Ex)	$3,164.00
Full Page (GST In)	$3,408.40
1/2 Page (GST Ex)	$1,695.00
1/2 Page (GST In)	$1,864.50
16 Units (GST Ex)	$1,164.00
16 Units (GST In)	$1,580.40
1/4 Page (GST Ex)	$892.00
1/4 Page (GST In)	$981.20
8 Units (GST Ex)	$599.00
8 Units (GST In)	$658.90
6 Units (GST Ex)	$474.00
6 Units (GST In)	$521.40
4 Units (GST Ex)	$317.00
4 Units (GST In)	$348.70
2 Units (GST Ex)	$169.00
2 Units (GST In)	$185.90
Insert Rates:
$74.00 (GST Ex) per 1,000 up to 8 (A4) pages
$81.40 (GST In) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial run are available upon request.
Conditions:	15%
Production costs may be charged. Please inquire.	25%
Loadings:	30%
Opposite Contents Page	10%
Contents Page Strip
Back Cover	$5,250.00
Specified Positions	$10,500.00
Annual Spend Discount:	$21,000.00
3%	$42,000.00
8%	$63,000.00
13%	$105,000.00
18%
25%	$21.81
30%	$19.64
Classifieds Rates (GST inc.):	$4.93
Rate per column cm (min 3cms) 1-3 weeks
Rate per column cm (min 3cms) 13-51 weeks
Rate per line (Min 4 lines) 1-12 weeks

Rates are effective until June 2010.

Downloads

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Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 9473 4700
East Office 03 9238 7777 and West Office 03 8318 5777

Emerald Hill Weekly Deadlines

Downloads

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Awards & Community

FCN supports a number of events, clubs and organisations each year in order to engage the communities we serve.

Research

Please see the link below for the Emerald Hill Weekly Reader Profile which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the Emerald Hill Weekly in your marketing mix. Please feel free to contact us for more detailed information directly relevant to your business needs.

Readership Statistics

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Circulation 37,000 Source: Publisher's Estimate	Readership 27,000 Source: Roy Morgan Readership Survey Apr 07 - Mar 09

Downloads

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Features

Emerald Hill Weekly publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages. For a selection of sections and features relevant to your needs, please contact your Fairfax Community Sales Representative or the National Sales Office in your state, who can advise you on upcoming opportunities. Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia. Regular sections in the Emerald Hill Weekly include: News - Keep up with all the news in the neighbourhood and the indepth analysis of local campaign and initiatives Need to Know - Listing all the local events, performances and forums The Look - The hot tips in fashion health and beauty from our experts Time Out - The best of Melbourne's entertainment, local artists and food and wine reviews Drive - What's hot in motoring Domain - The only place for buying and selling real estate

Contacts

Fairfax Community Network - Central Office

250 Victoria Parade, East Melbourne, VIC, 3002

t: (03) 9473 4700
f: (03) 9473 4701

Senior Reporter

name: Dan Stock
e: dan.stock@fairfax.com.au
t: (03) 9473 4700
f: (03) 9573 4701

Agency Representative - Victorian Agency Manager

name: Matt Connell
e: fcnagency@fairfax.com.au
t: 03 9601 2849

Divisional Editor

name: Alison Dean
e: alison.dean@fairfax.com.au
t: (03) 9473 4700
f: (03) 9473 4701

Sales Manager

name: Nicky Asseraf
e: nicky.asseraf@fairfax.com.au
t: (03) 9473 4827
f: (03) 9473 4701

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 9473 4766
f: (03) 9473 4702

Divisional Sales Manager

name: Ben Auchettl
e: ben.auchettl@fairfax.com.au
t: (03) 9473 4817
f: (03) 9473 4701

Distribution Manager

name: Neale Heard
e: fcn_circulation@fairfax.com.au
t: (03) 9473 4700
f: (03) 9473 4701

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Publisher

name: Colin Moss
Level 8, 250 Victoria Parade
East Melbourne 3002
for Fairfax Community Network (VIC)

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 9473 4807
f: (03) 9473 4701