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  • Home Frankston Independent/Hastings Independent Home

Frankston Independent/Hastings Independent


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Overview
Frankston/Hastings Independent Map
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Advertising in the Frankston/Hastings Independent

Launched in 1984, The Independent and The Mail newspapers are well established and known as newspapers "With the community at heart".

They embody and embrace the communities they serve - and, at the same time, provide an attractive medium to carry advertisers' messages into households and business.

From our peers over the past couple of years, both newspapers have received awards and commendations for journalism, photography, advertising campaigns and community service projects.

We see the accolades as signposts to our commitment to community and family values. Company executives and staff are active in the promotion of regional events.


Our newspaper community partnerships include:

- Sponsor and media partner of Frankston Arts Centre's Theatre season;
- The Arts Centre's annual film festival;
- RACV Great Australian Rally;
- Mornington Peninsula Pet and Pony Expo:
- Fit for Life driving program in secondary schools, which was recognized in 2003-04 with a Community Newspapers of Australia community service award;
- Plus many more sponsorships, which are also linked to various fundraising events for local community projects

 

READERSHIP FACTS**
■ 69,000 weekly readers
■ 50% are women, 50% are men
■ 47% of readers are aged between 25-49 years
■ 39% enjoy full-time employment
■ The average household income is $60,740
■ 32% of readers classify themselves as “big spenders”
■ 75% believe quality is more important than price
■ 78% own or are paying off a house
■ 34% of readers plan to buy a car in the next four years
■ 61% readers have access to the internet
■ 43% are heavy readers of print

**Roy Morgan Readership Survey Apr 07 - Mar 09

Publication Overview

Circulation: 56,598

Source: CAB Audit Oct 08 - Mar 09

Published Tuesday
(Code: FRJ)


Advertising Rates:
Single Module (GST Ex)__$144.00*
Single Module (GST In)__$158.40*
Full Page (GST Ex)___$4,608.00
Full Page (GST In)___$5,068.80
1/2 Page (GST Ex)___$2,304.00
1/2 Page (GST In)___$2,534.40
1/4 Page (GST Ex)___$1,152.00
1/4 Page (GST In)___$1,267.20
Colour
Spot Colour (GST Ex)___$195.00 per colour
Spot Colour (GST In)___$214.50 per colour
Full Colour (GST Ex)___$440.00
Full Colour (GST In)___$484.00
Rates are effective until June 2010.
*Minimum purchase 2 modules


Display Deadlines
Bookings_________Friday 11.00am
Material_________Monday 11.00am
Realestate
Bookings______Thursday 10.00am
Material__________Friday 11.00am


Classified Deadlines
Trades__________Monday Midday
Real Estate_______Monday Midday
Auto____________Monday Midday
Weddings
& Celebrations ___Monday Midday
All other
Classifieds______ Monday Midday


Delivery Summary:


Balnarring 3926
Baxter 3911
Bittern 3918
Carrum Downs 3201
Crib Point 3919
Flinders 3929
Frankston 3199
Hastings 3915
Langwarrin 3910
Mt Eliza 3930
Point Leo 3916
Pearcedale 3912
Red Hill 3937
Seaford 3198
Shoreham 3916
Somers 3927
Somerville 3912
Tyabb 3913
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates
To negotiate your best rates, contact your Sales Executive  
Published Tuesday
The advertising rates for Frankston Independent/ Hastings Independent can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2010.
For further information contact Agency Representative: Edwina Sahhar - Senior Agency Account Manager t: (03) 9601 2203 or email: fcnagency@fairfax.com.au
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Advertising Rates
Advertising Rates:
Single Module (GST Ex)$144.00*
Single Module (GST In)$158.40*
Full Page (GST Ex)$4,608.00
Full Page (GST In)$5,068.80
1/2 Page (GST Ex)$2,304.00
1/2 Page (GST In)$2,534.40
1/4 Page (GST Ex)$1,152.00
1/4 Page (GST In)$1,267.20
Colour:
Spot Colour (GST Ex)$195.00 per colour
Spot Colour (GST In)$214.50 per colour
Full Colour (GST Ex)$440.00
Full Colour (GST In)$484.00
Insert Rates:
$68.00 (GST ex.) per 1,000 up to 8 (A4) pages
$74.80 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial run are available upon request.
Conditions:POA
Production costs may be charged. Please inquire.30%
Loadings:
Front Page$5,250.00
Prior to Page 15$10,500.00
Annual Spend Discount:$21,000.00
3%$42,000.00
8%$63,000.00
13%$105,000.00
18%
25%$17.31
30%$15.59
Classifieds Rates (GST inc.):$5.47
Rate per column cm (min 3cms) 1-3 weeks
Rate per column cm (min 3cms) 13-51 weeks
Rate per line (Min 4 lines) 1-12 weeks
*Minimum purchase 2 modules.
Rates are effective until June 2010.
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Specs / Deadlines
Any Questions? Call our customer service  

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 9473 4700
East Office 03 9238 7777 and West Office 03 8318 5777
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Frankston Independent/ Hastings Independent Deadlines
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Awards & Community
FCN supports a number of events, clubs and organisations each year in order to engage the communities we serve.
 
Research
Please see the link below for the Frankston Independent/ Hastings Independent Reader Profile which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including Frankston Independent/ Hastings Independent in your marketing mix. Please feel free to contact us for more detailed information directly relevant to your business needs.
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Readership Statistics
Registration is required to view Research

Please Login above or Register to view more details about research





Circulation
56,598

Source: CAB Audit
Oct 08 - Mar 09
Readership
69,000

Source: Roy Morgan Readership Survey
Apr 07 - Mar 09
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Features
Frankston Independent/ Hastings Independent publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages. For a selection of sections and features relevant to your needs, please contact your Fairfax Community Sales Representative or the National Sales Office in your state, who can advise you on upcoming opportunities. Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia.
 
Contacts

Fairfax Community Network - Hastings Office

2168 Frankston-Flinders Road, Hastings, VIC, 3915

t: (03) 5979 3199
f: (03) 5979 3579

Senior Reporter

name:
e:
t: (03) 5979 3199
f: (03) 5979 3579 

 

Agency Representative - Victorian Agency Manager

name: Matt Connell
e: fcnagency@fairfax.com.au
t: 03 9601 2849

Divisional Editor

name: Keith Plant
e: keith.platt@fairfaxmedia.com.au
t: (03) 5979 3199
f: (03) 5979 3569 

 

Sales Manager

name: Anton Hoffman 
e: anton.hoffman@fairfaxmedia.com.au
t: (03) 5979 3199
f: (03) 5979 3579 

 

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 9473 4766
f: (03) 9473 4702

 

Publications Director (East)

name: Ron Pittard
e: ron.pittard@fairfaxmedia.com.au   
t: (03) 9238 7700
f: (03) 9238 7676

 

Distribution Manager

name: Neale Heard
e:  fcn_circulation@fairfax.com.au
t: (03) 9473 4700 
f: (03) 9473 4701

 

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

 

Publisher

name: Colin Moss
Level 8, 250 Victoria Parade
East Melbourne 3002
for Fairfax Community Network (VIC)

 

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 9473 4807
f: (03) 9473 4701

 

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