Overview

Melbourne Weekly Eastern Map

Advertising in the Melbourne Weekly Eastern

The Melbourne Weekly Eastern is a high quality full gloss community magazine that circulates in the municipalities of Manningham and Whitehorse.

The Melbourne Weekly Eastern is a unique blend of news, lifestyle and real estate content. It is the magazine of choice for news on what is happening locally in fashion and beauty, design, home-technology, food, wine, entertainment, sport, cars and business. There are profiles on local news makers and in-depth feature stories as well as a focus on local shopping. Following in the footsteps of Melbourne Weekly Magazine the Melbourne Weekly Eastern also provides an unequalled showcase of local property.

Regular sections in the Melbourne Weekly Eastern include:

Need to know - What's going on in the neighbourhood

Interview - The low-down on celebrities and identities

Neighbourhood- Investigating issues and celebrating the community

The Look - The latest in fashion, health and beauty and the best shopping around town

Time Out - Places to visit and things to see and do

Inside and Out - Everything to make a home beautiful

Tripping - Travel here and abroad

Drive - What's hot in motoring

Domain - The only place for buying and selling real estate

READERSHIP FACTS**
■ 58% are women, 42% are men
■ 32% of readers are aged between 25-49 years
■ 49% have a diploma or degree and 37% enjoy full-time employment
■ The average household income is $106,510
■ 40% are AB quintile
■ 58% of readers classify themselves as “big spenders”
■ 88% believe quality is more important than price
■ 80% own or are paying off a house
■ 45% of readers plan to buy a car in the next 4 years
■ 84% have access to the internet
■ 53% are heavy readers of print

**Roy Morgan Readership Survey Apr 07 - Mar 09

Publication Overview

Circulation: 90,000

Source: Publisher's Estimate

Published Tuesday
(Code: MWE)

Advertising Rates:
Casual Rate
DPS (GST Ex)___$5,659.00
DPS (GST In)___$6,224.90
Full Page (GST Ex)___$3,143.00
Full Page (GST In)___$3,457.30
1/2 Page (GST Ex)___$1,732.00
1/2 Page (GST In)___$1,905.20
16 Units (GST Ex)___$1,173.00
16 Units (GST In)___$1,290.30
1/4 Page (GST Ex)___$881.00
1/4 Page (GST In)___$969.10
8 Units (GST Ex)___$587.00
8 Units (GST In)___$645.70
6 Units (GST Ex)___$447.00
6 Units (GST In)___$491.70
4 Units (GST Ex)___$294.00
4 Units (GST In)___$323.40
2 Units (GST Ex)___$157.00
2 Units (GST In)___$172.70
Rates are effective until June 2010.

Display Deadlines
Bookings________Monday 5.00pm (8 days prior)
Material_______Thursday 10.00am

Classified Deadlines
All Classifieds_____ Friday 3.30pm

Delivery Summary:

Blackburn	3130
Box Hill	3128
Box Hill North	3129
Bulleen	3105
Burwood East	3151
Doncaster	3108
Doncaster East	3109
Donvale	3111
Forest Hill	3131
Lower Templestowe	3107
Mitcham	3132
Park Orchards	3114
Templestowe	3106
Vermont	3133
Warrandyte	3113
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

Published Tuesday

The advertising rates for Melbourne Weekly Eastern can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2010.
For further information contact Agency Representative: Edwina Sahhar - Senior Agency Account Manager t: (03) 9601 2203 or email: fcnagency@fairfax.com.au

Advertising Rates

Advertising Rates:
Casual Rate
DPS (GST Ex)	$5,659.00
DPS (GST In)	$6,224.90
Full Page (GST Ex)	$3,143.00
Full Page (GST In)	$3,457.30
1/2 Page (GST Ex)	$1,732.00
1/2 Page (GST In)	$1,905.20
16 Units (GST Ex)	$1,173.00
16 Units (GST In)	$1,290.30
1/4 Page (GST Ex)	$881.00
1/4 Page (GST In)	$969.10
8 Units (GST Ex)	$587.00
8 Units (GST In)	$645.70
6 Units (GST Ex)	$447.00
6 Units (GST In)	$491.70
4 Units (GST Ex)	$294.00
4 Units (GST In)	$323.40
2 Units (GST Ex)	$157.00
2 Units (GST In)	$172.70
Insert Rates:
$74.00 (GST Ex) per 1,000 up to 8 (A4) pages
$81.40 (GST In) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial run are available upon request.
Conditions:	15%
Production costs may be charged. Please inquire.	25%
Loadings:	30%
Opposite Contents Page	10%
Contents Page Strip
Back Cover	$5,250.00
Specified Positions	$10,500.00
Annual Spend Discount:	$21,000.00
3%	$42,000.00
8%	$63,000.00
13%	$105,000.00
18%
25%	$13.56
30%	$12.21
Classifieds Rates (GST inc.):	$7.07
Rate per column cm (min 3cms) 1-3 weeks
Rate per column cm (min 3cms) 13-51 weeks
Rate per line (Min 4 lines) 1-12 weeks

Rates are effective until June 2010.

Downloads

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Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 9473 4700
East Office 03 9238 7777 and West Office 03 8318 5777

Melbourne Weekly Eastern Deadlines

Downloads

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Awards & Community

FCN supports a number of events, clubs and organisations each year in order to engage the communities we serve.

Research

Please see the link below for the Melbourne Weekly Eastern Rate Card which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the Melbourne Weekly Eastern in your marketing mix. Please feel free to contact us for more detailed information directly relevant to your business needs.

Readership Statistics

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Circulation 90,000 Source: Publisher's Estimate	Readership 48,000 Source: Roy Morgan Readership Survey Apr 07 - Mar 09

Downloads

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Features

Melbourne Weekly Eastern publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages. For a selection of sections and features relevant to your needs, please contact your Fairfax Community Network Sales Representative or the National Sales Office in your state, who can advise you on upcoming opportunities. Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia. The Melbourne Weekly Eastern is the magazine of choice for news on what is happening locally in fashion and beauty, design, home-technology, food, wine, entertainment, sport, cars and business. There are profiles on local news makers and in-depth feature stories as well as a focus on local shopping. Following in the footsteps of Melbourne Weekly Magazine the Melbourne Weekly Eastern also provides an unequalled showcase of local property. Being a glossy magazine style publication the Melbourne Weekly Eastern takes the best elements of magazines and blend that with local information on people, events and happenings. This makes the Weekly vital to the people of Manningham and Whitehorse.

Contacts

Fairfax Community Network - Briar Hill Office

Unit 8, 18 Sherbourne Road, Briar Hill, VIC, 3088

t: (03) 9404 7333
f: (03) 9404 7332

Senior Reporter

name: Simon Pollard
e: simon.pollard@fairfaxmedia.com.au
t: (03) 9473 4700
f: (03) 9473 4701

Agency Representative - Victorian Agency Manager

name: Matt Connell
e: fcnagency@fairfax.com.au
t: 03 9601 2849

Divisional Editor

name: Alison Dean
e: alison.dean@fairfax.com.au
t: (03) 9473 4700
f: (03) 9473 4701

Sales Manager

name: Frank Tenace
e: frank.tenace@fairfaxmedia.com.au
t: (03) 9404 7302
f: (03) 9404 7332

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 9473 4766
f: (03) 9473 4702

Regional Sales Manager

name: Jason Williams
e: jason.williams@fairfaxmedia.com.au
t: (03) 9404 7333
f: (03) 9404 7332

Distribution Manager

name: Neale Heard
e: fcn_circulation@fairfax.com.au
t: (03) 9473 4700
f: (03) 9473 4701

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Publisher

name: Colin Moss
Level 8, 250 Victoria Parade
East Melbourne 3002
for Fairfax Community Network (VIC)

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 9473 4807
f: (03) 9473 4701