Overview

Melbourne Weekly Magazine Map

Advertising in the Melbourne Weekly Magazine

Melbourne Weekly Magazine is one of Australia's most successful free suburban publications. The lifestyle magazine is distributed each week to more than 115,000* households in the Melbourne cities of Boroondara and Stonnington.

Melbourne Weekly Magazine is Melbourne's number one magazine in the area offering readers the ultimate guide to lifestyle and property in Melbourne's prominent and affluent suburbs.

Regular sections in the Melbourne Weekly Magazine include:

Need to know - what's going on in the neighbourhood

Decent Exposure - Photos from around town

Neighbourhood- Investigating issues and celebrating the community

Interview - The low-down on celebrities and identities

Tripping - travel here and abroad

The Look - The latest in fashion, health and beauty and the best shopping around town

Inside and Out - everything to make a home beautiful

Time out- Restaurant reviews, recipes, wine, places to visit and things to see and do

Drive - what's hot in motoring

Domain - the only place for buying and selling real estate

READERSHIP FACTS**
■ 129,194*** weekly readers
■ 57% are women, 43% are men
■ 47% of readers are aged between 25-49 years
■ 57% have a diploma or degree and 43% enjoy full-time employment
■ The average household income is $134,470
■ 45% are AB quintile
■ 62% of readers classify themselves as “big spenders”
■ 81% believe quality is more important than price
■ 72% own or are paying off a house
■ 45% of readers plan to buy a car in the next 4 years
■ 87% have access to the internet
■ 57% are heavy readers of print

**Roy Morgan Readership Survey Apr 07 - Mar 09 ***IPSOS Nov 07

Publication Overview

Circulation: 115,091

Source: CAB Audit Oct 08 - Mar 09

Published Wednesday
(Code: MWM)

Advertising Rates:
Casual Rate
DPS (GST Ex)___$14,127.00
DPS (GST In)___$15,539.70
Full Page (GST Ex)___$7,595.00
Full Page (GST In)___$8,354.50
1/2 Page (GST Ex)___$3,933.00
1/2 Page (GST In)___$4,326.30
16 Units (GST Ex)___$2,803.00
16 Units (GST In)___$3,083.30
1/4 Page (GST Ex)___$2,172.00
1/4 Page (GST In)___$2,389.20
8 Units (GST Ex)___$1,537.00
8 Units (GST In)___$1,690.70
6 Units (GST Ex)___$1,153.00
6 Units (GST In)___$1,268.30
4 Units (GST Ex)___$768.00
4 Units (GST In)___$844.80
2 Units (GST Ex)___$385.00
2 Units (GST In)___$423.50
Rates are effective until June 2010.

Display Deadlines
Bookings________Friday 5.00pm (12 days prior)
Material____ Wednesday 10.00am

Classified Deadlines
All Classifieds___Friday Midday

Delivery Summary:

Armadale	3143
Ashburton	3147
Balwyn	3103
Balwyn North	3104
Box Hill North	3129
Burwood	3125
Camberwell	3124
Canterbury	3126
East Malvern	3145
Glen Iris	3146
Hawthorn	3122
Hawthorn East	3123
Kew	3101
Kew East	3102
Malvern	3144
Prahran	3181
South Yarra	3141
Surrey Hills	3127
Toorak	3142
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

Published Wednesday

The advertising rates for Melbourne Weekly Magazine can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2010.
For further information contact Agency Representative: Edwina Sahhar - Senior Agency Account Manager t: (03) 9601 2203 or email: fcnagency@fairfax.com.au

Advertising Rates

Advertising Rates:
Casual Rate
DPS (GST Ex)	$14,127.00
DPS (GST In)	$15,539.70
Full Page (GST Ex)	$7,595.00
Full Page (GST In)	$8,354.50
1/2 Page (GST Ex)	$3,933.00
1/2 Page (GST In)	$4,326.30
16 Units (GST Ex)	$2,803.00
16 Units (GST In)	$3,083.30
1/4 Page (GST Ex)	$2,172.00
1/4 Page (GST In)	$2,389.20
8 Units (GST Ex)	$1,537.00
8 Units (GST In)	$1,690.70
6 Units (GST Ex)	$1,153.00
6 Units (GST In)	$1,268.30
4 Units (GST Ex)	$768.00
4 Units (GST In)	$844.80
2 Units (GST Ex)	$385.00
2 Units (GST In)	$423.50
Insert Rates:
$74.00 (GST Ex) per 1,000 up to 8 (A4) pages
$81.40 (GST In) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial run are available upon request.
Conditions:	15%
Production costs may be charged. Please inquire.	25%
Loadings:	30%
Opposite Contents Page	10%
Contents Page Strip
Back Cover	$5,250.00
Specified Positions	$10,500.00
Annual Spend Discount:	$21,000.00
3%	$42,000.00
8%	$63,000.00
13%	$105,000.00
18%
25%	$15.96
30%	$14.37
Classifieds Rates (GST inc.):	$5.30
Rate per column cm (min 3cms) 1-3 weeks
Rate per column cm (min 3cms) 13-51 weeks
Rate per line (Min 4 lines) 1-12 weeks

Rates are effective until June 2010.

Downloads

You’ll need the PDF reader to view PDF’s

Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 9473 4700
East Office 03 9238 7777 and West Office 03 8318 5777

Melbourne Weekly Magazine Deadlines

Downloads

You’ll need the PDF reader to view PDF’s

Awards & Community

FCN supports a number of events, clubs and organisations each year in order to engage the communities we serve.

Research

Please see the link below for the Melbourne Weekly Magazine Rate Card which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the Melbourne Weekly Magazine in your marketing mix. Please feel free to contact us for more detailed information directly relevant to your business needs.

Readership Statistics

Registration is required to view Research

Please Login above or Register to view more details about research


Circulation 115,091 Source: CAB Audit Oct 08 - Mar 09	Readership 129,194 Source: IPSOS Nov 07

Downloads

You’ll need the PDF reader to view PDF’s

Features

Melbourne Weekly Magazine publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages. For a selection of sections and features relevant to your needs, please contact your Fairfax Community Network Sales Representative or the National Sales Office in your state, who can advise you on upcoming opportunities. Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia. Regular sections in the Melbourne Weekly Magazine include: Decent Exposure - photos from around town Interview - the low-down on celebrities and identities Time Out - places to visit and things to see and do The Look - the latest in fashion, health and beauty and the best shopping around town Need to know - what's going on in the neighborhood Inside and Out - everything to make a home beautiful Tripping - travel here and abroad Drive - what's hot in motoring Domain - the only place for buying and selling real estate

Contacts

Fairfax Community Network - Central Office

250 Victoria Parade, East Melbourne, VIC, 3002

t: (03) 9473 4700
f: (03) 9473 4701

Senior Reporter

name: Dan Stock
e: dan.stock@fairfax.com.au
t: (03) 9473 4700
f: (03) 9473 4701

Agency Representative - Victorian Agency Manager

name: Edwina Sahhar
e: fcnagency@fairfax.com.au
t: 03 9601 2203

Divisional Editor

name: Alison Dean
e: alison.dean@fairfax.com.au
t: (03) 9473 4700
f: (03) 9473 4701

Sales Manager

name: Nicky Asseraf
e: nicky.asseraf@fairfaxmedia.com.au
t: (03) 9473 4700
f: (03) 9473 4701

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 9473 4766
f: (03) 9473 4702

Divisional Sales Manager

name: Ben Auchettl
e: ben.auchettl@fairfax.com.au
t: (03) 9473 4817
f: (03) 9473 4701

Distribution Manager

name: Neale Heard
e: fcn_circulation@fairfax.com.au
t: (03) 9473 4700
f: (03) 9473 4701

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Publisher

name: Colin Moss
Level 8, 250 Victoria Parade
East Melbourne 3002
for Fairfax Community Network (VIC)

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 9473 4807
f: (03) 9473 4701