Overview

Mornington & Southern Peninsula the Mail Map

Advertising in the Mornington & Southern Peninsula the Mail

Launched in 1984, The Independent and The Mail newspapers are well established and known as newspapers "With the community at heart".

They embody and embrace the communities they serve - and, at the same time, provide an attractive medium to carry advertisers' messages into households and business.

From our peers over the past couple of years, both newspapers have received awards and commendations for journalism, photography, advertising campaigns and community service projects.

We see the accolades as signposts to our commitment to community and family values. Company executives and staff are active in the promotion of regional events.

Executive managers have a direct involvement in a variety of regional groups, promoting better business, regional development and the expansion of employment opportunities.

Publication Overview

Circulation: 30,574*

*Source: CAB Audit Apr 09 - Sep 09

Published Wednesday
(Code: MPI)

Delivery Summary:

Blairgowrie	3942
Dromana	3936
Flinders	3029
McCrae	3938
Mornington	3931
Mt Martha	3934
Portsea	3944
Red Hill	3937
Rosebud	3939
Rye	3941
Safety Beach	3936
Sorrento	3943
Tootgarook	3941
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

(Published Wednesday)

The advertising rates for Mornington & Southern Peninsula Mail can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2010.

For further information contact our Hastings Office:
Sales: fcnvic_hastsales@fairfax.com.au
Editorial: fcnvic_mailedit@fairfax.com.au
tel: (03) 5979 3199
fax: (03) 5979 3579
Address:2168 Frankston-Flinders Road, Hastings, VIC, 3915

Agency Representative: Edwina Sahhar - Senior Agency Account Manager
tel: (03) 8667 2203 or email: fcnagency@fairfax.com.au

Advertising Rates

Size	Casual Rates
Single Module (GST Ex)	$90.00*
Single Module (GST In)	$99.00*
Full Page - MONO (GST Ex)	$2,890.00
Full Page - MONO (GST In)	$3,179.00
1/2 Page - MONO (GST Ex)	$1,445.00
1/2 Page - MONO (GST In)	$1,589.50
1/4 Page - MONO (GST Ex)	$722.00
1/4 Page - MONO (GST In)	$794.20
Colour:
Spot Colour (GST In)	$195.00 per colour
Spot Colour (GST Ex)	$214.50 per colour
Full Colour (GST In)	$440.00
Full Colour (GST Ex)	$484.00
Insert Rates:
$68.00 (GST ex.) per 1,000 up to 8 (A4) pages
$74.80 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages. Inserts are subject to availability.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial run are available upon request.
Conditions:
Production costs may be charged. Please inquire.
Loadings:
Front Page	POA
Prior to Page 15	30%
Annual Spend Discount:
3%	$5,250.00
8%	$10,500.00
13%	$21,000.00
18%	$42,000.00
25%	$63,000.00
30%	$105,000.00
Classifieds Rates (GST inc.):
Rate per column cm (min 3cms) 1-3 weeks	$11.78
Rate per column cm (min 3cms) 13-51 weeks	$10.60
Rate per line (Min 4 lines) 1-12 weeks	$5.47


*Minimum purchase 2 modules.
Rates are effective until June 2010.

Downloads

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	Advertising T&C's
	Mornington & Sourthern Peninsula Mail Rate Card

Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 8667 4700
East Office 03 9238 7777 and West Office 03 8318 5777

Mornington & Southern Peninsula Mail Deadlines

Advertising Section	Deadlines
Display Deadlines
Bookings	Monday 1.00pm
Supplied material	Tuesday 11.00am

Real Estate Deadlines
Bookings	Monday 11.00am
Supplied material	Tuesday 11.00am

Classified Deadlines
Trades	Tuesday Midday
Real Estate	Tuesday Midday
Auto	Tuesday Midday
Weddings & Celebrations	Tuesday Midday
All other Classifieds	Tuesday Midday

Conditions	Early deadlines apply to public holidays.

Downloads

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	Newspaper Specs Download

Special Publications

Fairafax Community Network has developed a department for Special Publications to provide readers and advertisers with alternative publications to the existing FCN mastheads. These publications tend to be specialist in nature and provide different content and mindset to the regular community newspapers and magazines. FCN is also able to produce products upon request from customers.

To find out more, contact the Special Publications Manager - Anton Hoffman
t: (03) 5979 3199
m: 0411 119 379
e: anton.hoffman@fairfaxmedia.com.au

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Research

Please see the link below for the Mornington & Southern Peninsula Mail Rate Card which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the Mornington & Southern Peninsula Mail in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

Readership Statistics

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Circulation 30,574* *Source: CAB Audit Apr 09 - Sep 09	Readership 22,000 Source: Roy Morgan Readership Survey Oct 07 - Sep 09

Downloads

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Features

Mornington & Southern Peninsula Mail publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages.

For a selection of sections and features relevant to your needs, please contact your Fairfax Community Network Sales Representative or the National Sales Office in your state, who can advise you on upcoming opportunities.

Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia.

Our newspaper's community partnerships include:

- Sponsor and media partner of Frankston Arts Centre's Theatre season;

- The Arts Centre's annual film festival;

- RACV Great Australian Rally;

- Mornington Peninsula Pet and Pony Expo;

- Fit for Life driving program in secondary schools, which was recognized in 2003-04 with a Community Newspapers of Australia community service award;

- Plus many more sponsorships, which are also linked to various fundraising events for local community projects.


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Contacts

Fairfax Community Network - Mornington Office

Suite 2, 10 Blamey Pl, Mornington, VIC, 3915

tel: (03) 5970 4800
fax: (03) 5970 4899

Senior Reporter

name:
e:
t: (03) 5979 3199
f: (03) 5979 3579

Agency Representative - Victorian Senior Agency Account Manager

name: Edwina Sahhar
e: fcnagency@fairfax.com.au
t: 03 8667 2203

Divisional Editor

name: Keith Plant
e: keith.platt@fairfaxmedia.com.au
t: (03) 5970 4800
f: (03) 5970 4899

Sales Manager

name: Mitchell Lacy
e: mitchell.lacy@fairfaxmedia.com.au
t: (03) 5970 4800
f: (03) 5970 4899

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 8667 4766
f: (03) 1300 305 856

Publications Director (East)

name: Ron Pittard
e: ron.pittard@fairfaxmedia.com.au
t: (03) 9238 7700
f: (03) 9238 7676

Distribution Manager

name: Neale Heard
e: fcn_circulation@fairfax.com.au
t: (03) 9238 7777
f: (03) 1300 305 856

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Publisher

name: Colin Moss
655 Collins Street,
Docklands VIC 3008
for Fairfax Community Network (VIC)

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 8667 4807
f: (03) 1300 305 856

Fairfax Community Network - Interstate Agency Representatives
VIC Edwina Sahhar Senior Agency Account Manager t: 03 8667 2203 e: fcnagency@fairfax.com.au				NSW Jason Ellem Mass Media Publicitas t: 02 9252 3476 e: jellem@publicitas.com
WA Jacinta Minchinton Fairfax Publications Pty Ltd t: 08 9327 4800 e: jminchinton@fairfax.com.au				SA Tim Patrick Fairfax Publications Pty Ltd t: 08 8210 1122 e: tpatrick@mail.fairfax.com.au
QLD Janice Batzloff Fairfax Publications Pty Ltd t: 07 3308 1100 e: jbatzloff@mail.fairfax.com.au