Brand Overview

About the(sydney)magazine

the(sydney)magazine and theage(melbourne)magazine offer a unique opportunity to reach sophisticated and affluent urban readers who want to be plugged in to the best of their cities. With expert knowledge and insider tips, the magazines surprise and motivate readers to take action.

Readership

Readership: 406,000

Source: Roy Morgan Research, December 2009

Circulation

Circulation: 182,811

Source: Audit Bureau of Circulations, December 2009

Audience

Readers of the(sydney)magazine are a highly desirable group of discerning consumers who are difficult to reach via other media.

Overview

The calibre of readership reflects the quality of the magazine.

• urban, style-conscious, smart, sophisticated Sydneysiders who want to know what makes their city tick: the people, places, events, trends, ideas

• close to even female: male readership skew

• aged between 25-54

• earning significantly higher-than-average disposable incomes

• urban business decision-makers and professionals/managers

• light consumers of main media

Readership

Readership: 406,000

Source: Roy Morgan Research, December 2009

Profile


	Readership Profile

Circulation

Circulation: 182,811

Source: Audit Bureau of Circulations, December 2009

Rates

To negotiate your best rates, contact your Sales Executive

the(sydney)magazine rate card is available as a PDF (portable document format) file, which can be downloaded to your computer, viewed with Acrobat Reader, and printed as necessary. Please note that information contained may be subject to change without notice.

Rates effective 1 July 2009

View the snap shot of the Full and Double page spread rates below. For all other sizes please download the rate card.

For further information about advertising rates, please contact your local advertising representative.

download the detailed rate card here

The (sydney) magazine	Rates ex GST	Rats inc GST
National
Full Page	$28,974	$31,871
DPS	$55,064	$60,570


Sydney
Full Page	$17,722	$19,494
DPS	$33,665	$37,031

Note: Cost based on Casual Rates.

Insert rate card

download the detailed rate card here

Deadlines & Specs

Any Questions? Call our customer service

the(sydney)magazine deadlines, specifications and Terms & Conditions are available as a PDF (portable document format) file, which can be downloaded to your computer, viewed with Acrobat Reader, and printed as necessary.

Please note that information contained here may be subject to change without notice.

	the(sydney)magazine Technical Specifications
	the(sydney)magazine Deadlines
	the(sydney)magazine Insert Specifications
	Fairfax Advertising Terms and Conditions

Regular Sections

the(sydney)magazine features the best team of lifestyle expert journalists in Sydney, covers specialist areas such as fashion, food, wine, interiors, entertainment, travel and technology and delivers entertaining columns by well-known names such as Peter FitzSimons and Simon Thomsen.


Inside Information What's really going on in your town? Inside Information features snippets of information for making the most out of the city that month. As an introduction to the issue, Inside Information includes hidden gems, entertainment highlights, historical moments, the much‑loved High Five and the cut-out-and-keep calendar. When space permits, we also run a column on emerging talent (Watch This Face) and a behind-the-scenes glimpse into each city (Access All Areas).

Eat Drink Sydney and Melbourne’s renowned chefs invite us into their homes and share their favourite recipes (What I Cook When), our reviewers post their verdicts on the newest/hottest restaurants and bars (Hot, Bars), our food critics select their favourite dining moments of the month (Dish It Up) and our wine experts help you choose the right bottle (Wine).

Fashion & Beauty Our stylists show you how to mix the best local labels with the top international designs for our main fashion, while Five Ways With provides practical tips for achieving the latest trends on a budget. In Maintenance, discover the latest beauty trends and get beauty tips from the experts.

Home Our Home pages offer you the opportunity to enter the houses of prominent Sydneysiders and Melburnians. This is a voyeuristic peek inside a much-loved house.

Travel We pick the best weekend getaways – from cosy winter B&Bs to luxurious coastal retreats – in our City Escapes column.

Box Office Where to go and what to see this month, from movies to musicals and art to the avante-garde.

The Last Page Call it a grill (Sydney) or a quiz (Melbourne). This is our opportunity to find out what some well-known residents really think of their city.

Features Each issue contains a strong profile (often our cover story), a local issue (whether it’s Rude Sydney or Where Are All Our Small Bars?) and something practical (such as the best sandwiches or the top pizzas in town).

Special Issues

the(sydney)magazine has a number of special issues each year.

For more information please find below the Special Issues Calendar.

	Upcoming Special Issues
	The Fashion Issue - Sydney May 2010
	The Home & Design Issue - August 2010
	The Food Issue - October 2010
	The Top 100 Issue - December 2010
	The Christmas Issue - December 2010

Research

Fairfax strives to be at the forefront of the media marketplace knowledge.

We are continually developing and mounting proprietary research initiatives to learn more about our readers, their relationships with both our media assets and media in general.

To assist us to provide the most compelling and strategic insights to the Australian media and advertising industry, we utilise syndicated research such as Roy Morgan Research, Nielsen Media Research, AdEx Data, IBIS Industry research etc.

Fairfax also has an ongoing commitment to provide effectiveness research for our advertisers' campaigns.

For information or for a copy of the presentation please contact us on (02) 9282 2234.

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Contacts

Below is a list of all relevant contact numbers.

NSW
Level 3
1 Darling Island Road
Pyrmont
NSW 2009
Phone: (02) 9282 2707
Fax: (02) 9282 1748

VIC
Level 4
250 Spencer Street
Melbourne
VIC 3000
Phone: (03) 9601 3105
Fax: (03) 9601 2929

QLD
Level 1
167 Eagle Street
Brisbane
QLD 4000
Phone: (07) 3308 1100
Fax: (07) 3308 1129

SA
124 Franklin Street
Adelaide
SA 5000
Phone: (08) 8210 1112
Fax: (08) 82121210

WA
Level 1
40 Kings Park Road
West Perth
WA 6005
Phone: (08) 9327 4800
Fax: (08) 9481 4228