Overview

The Advocate/North West Advocate Map

Advertising in The Advocate/North West Advocate

Since 1924, The Advocate and North West Advocate have been providing the City of Brimbank with high quality editorial and opinion.

Celebrating 85 years of service to the community this year, The Advocate and North-West Advocate continue to lead the way in the delivery of accurate information on issues directly affecting the community.

The Advocate and North West Advocate newspapers are highly respected within the local community, and are renowned for their extensive real estate and motoring sections.

The Advocate and North West Advocate are the preferred advertising medium for local businesses wanting to costeffectively reach their target audience.

Publication Overview

Circulation: 81,804*

*Source: CAB Audit Apr 09 - Sep 09

Published Tuesday
(Code: SAD)

Delivery Summary:

Ardeer	3022
Braybrook	3019
Burnside	3023
Caroline Springs	3023
Deer Park	3023
Delahey	3037
Kealba	3021
Keilor	3036
Keilor Down	3038
Kings Park	3021
St Albans	3021
Sunshine	3020
Sydenham	3037
Taylors Hill	3037
Taylors Lakes	3038
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

(Published Tuesday)

The advertising rates for The Advocate/ North West Advocate can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2010.

For further information contact our Airport West Office:
Sales: advocateads@fairfax.com.au
Editorial: fcnvic_advocate@fairfax.com.au
tel: (03) 8318 5777
fax: (03) 8318 5734
Street address: 12 Howes Street, Airport West
Postal address: PO Box 740, Airport West, VIC, 3042

Agency Representative: Edwina Sahhar - Senior Agency Account Manager
tel: (03) 8667 2203 or email: fcnagency@fairfax.com.au

Advertising Rates

Size	Casual Rates
Single Module (GST Ex)	$143.00*
Single Module (GST In)	$157.30*
Full Page - MONO (GST Ex)	$4,576.00
Full Page - MONO (GST In)	$5,033.60
1/2 Page - MONO (GST Ex)	$2,288.00
1/2 Page - MONO (GST In)	$2,516.80
1/4 Page - MONO (GST Ex)	$1,144.00
1/4 Page - MONO (GST In)	$1,258.40
Colour:
Spot Colour (GST Ex)	$195.00 per colour
Spot Colour (GST In)	$214.50 per colour
Full Colour (GST Ex)	$440.00
Full Colour (GST In)	$484.00
Insert Rates:
$68.00 (GST ex.) per 1,000 up to 8 (A4) pages
$74.80 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages. Inserts are subject to availability.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial run are available upon request.
Conditions:
Production costs may be charged. Please inquire.
Loadings:
Front Page	POA
Prior to Page 15	30%
Annual Spend Discount:
3%	$5,250.00
8%	$10,500.00
13%	$21,000.00
18%	$42,000.00
25%	$63,000.00
30%	$105,000.00
Classifieds Rates (GST inc.):
Rate per column cm (min 3cms) 1-3 weeks	$10.70
Rate per column cm (min 3cms) 13-51 weeks	$9.54
Rate per line (Min 4 lines) 1-12 weeks	N/A


*Minimum purchase 2 modules.
Rates are effective until June 2010.

Downloads

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	Advertising T&C's
	The Advocate/ North West Advocate Rate Card

Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 8667 4700
East Office 03 9238 7777 and West Office 03 8318 5777

The Advocate/ North West Advocate Deadlines

Advertising Section	Deadlines
Display Deadlines
Bookings	Thursday 9.30am
Supplied material	Thursday 3.00pm

Real Estate Deadlines
Bookings	Wednesday 10.00am
Supplied material	Thursday 12.00pm

Classified Deadlines
Trades	Friday 2.00pm
Real Estate	Friday 3.30pm
Auto	Friday 2.00pm
Weddings & Celebrations	Friday 3.30pm
All other Classifieds	Friday 3.30pm

Conditions	Early deadlines apply to public holidays.

Downloads

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	Newspaper Specs Download

Special Publications

Fairafax Community Network has developed a department for Special Publications to provide readers and advertisers with alternative publications to the existing FCN mastheads. These publications tend to be specialist in nature and provide different content and mindset to the regular community newspapers and magazines. FCN is also able to produce products upon request from customers.

To find out more, contact the Special Publications Manager - Anton Hoffman
t: (03) 5979 3199
m: 0411 119 379
e: anton.hoffman@fairfaxmedia.com.au

Research

Please see the table below for The Advocate/ North West Advocate readership statistics which include a selection of category and readership snapshots as samples of the incredible reach you could achieve by including The Advocate/ North West Advocate in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

Readership Facts

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Circulation 78,612* *Source: CAB Audit Apr 09 - Sep 09	Readership 81,804 Source: Roy Morgan Readership Survey Oct 07 - Sep 09

Downloads

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Features

The Advocate/ North West Advocate publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages.

For a selection of sections and features relevant to your needs, please contact your Fairfax Community Network (VIC) Sales Representative or the National Sales Office in your state, who can advise you on upcoming opportunities.

Please click on the “contact” tab at the top right for a list of National/ Agency representations in Australia.

Regular sections in The Advocate/ North West Advocate include:

Insite - focus on leisure and relaxation

Sport- coverage of local sport throughout Braybrook

Drive - the leading cars guide in the north and north west of Melbourne

Domain - the essential medium to buy and sell real estate in Brimbank

Classifieds - anything from finding a tradesperson or service, to wedding planners and everything in between.

The City of Brimbank hosts many annual events supported by The Advocate and North West Advocate including:

- 2LOUD festival for youth

- Watergardens Gift Bag Appeal

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Contacts

Fairfax Community Network - Airport West Office

Street address: 12 Howes Street, Airport West, VIC
Postal address: PO Box 740, Airport West, VIC, 3042

tel: (03) 8318 5777
fax: (03) 8318 5736

Senior Reporter

name: Dinah Arndt
e: dinah.arndt@fairfaxmedia.com.au
t: (03) 8318 5711
f: (03) 8318 5736

Agency Representative - Victorian Senior Agency Account Manager

name: Edwina Sahhar
e: fcnagency@fairfax.com.au
t: 03 8667 2203

Divisional Editor

name: Eugene Duffy
e: eduffy@fairfaxmedia.com.au
t: (03) 8318 5797
f: (03) 8318 5736

Sales Manager

name: Craig Annand
e: craig.annand@fairfaxmedia.com.au
t: (03) 8318 5723
f: (03) 8318 5734

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 8667 4766
f: 1300 305 856

Regional Sales Manager

name: Frank Magnabosco
e: frank.magnabosco@fairfaxmedia.com.au
t: (03) 8318 5725
f: (03) 8318 5736

Distribution Manager

name: Neale Heard
e: fcn_circulation@fairfax.com.au
t: (03) 8667 4700
f: (03) 1300 305 856

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Publisher

name: Colin Moss
655 Collins Street,
Docklands VIC 3008
for Fairfax Community Network (VIC)

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 8667 4807
f: 1300 305 856

Fairfax Community Network - Interstate Agency Representatives
VIC Edwina Sahhar Senior Agency Account Manager t: 03 8667 2203 e: fcnagency@fairfax.com.au				NSW Jason Ellem Mass Media Publicitas t: 02 9252 3476 e: jellem@publicitas.com
WA Jacinta Minchinton Fairfax Publications Pty Ltd t: 08 9327 4800 e: jminchinton@fairfax.com.au				SA Tim Patrick Fairfax Publications Pty Ltd t: 08 8210 1122 e: tpatrick@mail.fairfax.com.au
QLD Janice Batzloff Fairfax Publications Pty Ltd t: 07 3308 1100 e: jbatzloff@mail.fairfax.com.au