Overview

The Journal Map

Advertising in The Journal

One of the oldest and most respected newspapers in Melbourne, The Journal, has been chronicling in words and pictures the history of Dandenong and the surrounding south-east region since 1865.

Over the years The Journal has built a reputation as the City of Dandenong's pre-eminent source of general news, sports coverage, features and advertising.

The Journal has a loyal readership of 78,000** readers every week and is the preferred advertising medium for local businesses to reach their target audience.

The Journal supports many annual events including:
- Cricketer of the Year Awards
- Dandenong Show
- The Greater Dandenong Race Day

Regular sections in The Journal include:

Insite - all things entertaining from local restaurant reviews to the latest in theatre

Drive - the only place for motor advertising

Domain - the essential guide for buying and selling real estate in Dandenong and surrounds

Classifieds - anything from finding a tradesperson or service, to wedding planners and everything in between

READERSHIP FACTS**
■ 78,000 weekly readers
■ 49% are women, 51% are men
■ 41% of readers are aged between 25-49 years
■ 38% enjoy full-time employment
■ The average household income is $56,080
■ 75% believe quality is more important than price
■ 66% own or are paying off a house
■ 71% have access to the internet
■ 34% are heavy readers of print

**Roy Morgan Readership Survey Apr 07 - Mar 09

Publication Overview

Circulation: 70,304

Source: CAB Audit Oct 08 - Mar 09

Published Monday
(Code: DCJ)

Advertising Rates:
Single Module (GST Ex)__$149.00*
Single Module (GST In)___$163.00*
Full Page (GST Ex)___$4,771.00
Full Page (GST In)___$5,248.10
1/2 Page (GST Ex)___$2,386.00
1/2 Page (GST In)___$2,624.60
1/4 Page (GST Ex)___$1,193.00
1/4 Page (GST In)___$1,312.30
Colour
Spot Colour (GST Ex)___$195.00 per colour
Spot Colour (GST In)___$214.50 per colour
Full Colour (GST Ex)___$440.00
Full Colour (GST In)___$484.00
Rates are effective until June 2010.
*Minimum purchase 2 modules

Display Deadlines
Bookings_______Thursday Midday
Material___________Friday Midday
Realestate
Bookings_______Thursday Midday
Material________Thursday 5.00pm

Classified Deadlines
Trades_________Friday 10.00am
Real Estate_______Friday 5.00pm
Auto____________Friday 5.00pm
Weddings
& Celebrations ___Friday 10.00am
All other
Classifieds_______ Friday 5.00pm

Delivery Summary:

Dandenong	3175
Dandenong North	3175
Dingley	3172
Doveton	3177
Endeavour Hills	3802
Hallam	3803
Keysborough	3173
Noble Park	3174
Springvale	3171
Springvale South	3172
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

Published Monday

The advertising rates for The Journal can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2010.
For further information contact Agency Representative: Edwina Sahhar - Senior Agency Account Manager t: (03) 9601 2203 or email: fcnagency@fairfax.com.au

Advertising Rates

Advertising Rates:
Single Module (GST Ex)	$149.00*
Single Module (GST In)	$163.00*
Full Page (GST Ex)	$4,771.00
Full Page (GST In)	$5,248.10
1/2 Page (GST Ex)	$2,386.00
1/2 Page (GST In)	$2,624.60
1/4 Page (GST Ex)	$1,193.00
1/4 Page (GST In)	$1,312.30
Colour:
Spot Colour (GST Ex)	$195.00 per colour
Spot Colour (GST In)	$214.50 per colour
Full Colour (GST Ex)	$440.00
Full Colour (GST In)	$484.00
Insert Rates:
$68.00 (GST ex.) per 1,000 up to 8 (A4) pages
$74.80 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial run are available upon request.
Conditions:	POA
Production costs may be charged. Please inquire.	30%
Loadings:
Front Page	$5,250.00
Prior to Page 15	$10,500.00
Annual Spend Discount:	$21,000.00
3%	$42,000.00
8%	$63,000.00
13%	$105,000.00
18%
25%	$17.94
30%	$16.15
Classifieds Rates (GST inc.):	$5.39
Rate per column cm (min 3cms) 1-3 weeks
Rate per column cm (min 3cms) 13-51 weeks
Rate per line (Min 4 lines) 1-12 weeks

*Minimum purchase 2 modules.
Rates are effective until June 2010.

Downloads

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Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 9473 4700
East Office 03 9238 7777 and West Office 03 8318 5777

The Journal Deadlines

Downloads

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Awards & Community

FCN supports a number of events, clubs and organisations each year in order to engage the communities we serve.

Research

Please see the link below for The Journal Reader Profile which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including The Journal in your marketing mix. Please feel free to contact us for more detailed information directly relevant to your business needs.

Readership Statistics

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Circulation 70,304 Source: CAB Audit Oct 08 - Mar 09	Readership 78,000 Source: Roy Morgan Readership Survey Apr 07 - Mar 09

Downloads

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Features

The Journal publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages. For a selection of sections and features relevant to your needs, please contact your Fairfax Community Network Sales Representative or the National Sales Office in your state, who can advise you on upcoming opportunities. Regular sections in The Journal include: Insite - all things entertaining from local restaurant reviews to the latest in theatre drive - the only place for motor advertising domain - the essential guide for buying and selling real estate in Dandenong and surrounds Classifieds - anything from finding a tradesperson or service, to wedding planners and everything in between Azuri and Friends - kids page running every second week Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia.

Contacts

Fairfax Community Network - Dandenong Office

142-144 Frankston-Dandenong Road
PO Box 318, Dandenong VIC 3175

t: (03) 9238 7777
f: (03) 9238 7682

Senior Reporter

name: Danielle Butcher
e: danielle.butcher@fairfax.com.au
t: (03) 9238 7777
f: (03) 9238 7682

Agency Representative - Victorian Agency Manager

name: Matt Connell
e: fcnagency@fairfax.com.au
t: 03 9601 2849

Divisional Editor

name: Peter Simcock
e: peter.simock@fairfax.com.au
t: (03) 9238 7777
f: (03) 9238 7682

Sales Manager

name: Kristina Leckenby
e: berwickads@fairfax.co.au
t: (03) 9238 7777
f: (03) 9238 7682

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 9473 4766
f: (03) 9473 4702

Publications Director (East)

name: Ron Pittard
e: ron.pittard@fairfaxmedia.com.au
t: (03) 9238 7700
f: (03) 9238 7676

Distribution Manager

name: Neale Heard
e: fcn_circulation@fairfax.com.au
t: (03) 9473 4700
f: (03) 9473 4701

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Publisher

name: Colin Moss
Level 8, 250 Victoria Parade
East Melbourne 3002
for Fairfax Community Network (VIC)

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 9473 4807
f: (03) 9473 4701