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The Mail/Altona-Laverton Mail/Williamstown Advertiser


Overview
The Mail/Altona-Laverton Mail/Williamstown Advertiser Map
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Advertising in the The Mail, Altona-Laverton Mail and Williamstown Advertiser

The Mail, Altona-Laverton Mail and Williamstown Advertiser circulating in Melbourne's inner West are well respected within the communities they serve for their accurate coverage of local news and community issues.

The Altona-Laverton Mail and Williamstown Advertiser both circulate in the Cities of Hobsons Bay and Wyndham, and The Mail circulates in the City of Maribyrnong. These cities typify multicultural Australia with large numbers of residents born overseas from more than 135 different countries and speaking more than 80 languages.

The cities in which the papers circulate hold many annual events, which are supported by the papers including:
- Big West Festival
- Williamstown Festival
- Yarraville Festival


Regular sections in The Mail, Altona-Laverton Mail and Williamstown Advertiser include:

Insite - entertainment section featuring reviews, restaurants and other things of general interest

Drive - from new cars to used cars and everything in between

Domain - the leading market place to advertise your home or to find the perfect house

Classifieds - anything from finding a tradesperson or service, to wedding planners and everything in between

 

READERSHIP FACTS**
■ 60,000 weekly readers
■ 57% are women, 43% are men
■ 48% of readers are aged between 25-49 years
■ 39% have a diploma or degree and 44% enjoy full-time employment
■ The average household income is $78,940
■ 21% are AB quintile
■ 78% believe quality is more important than price
■ 78% own or are paying off a house
■ 31% of readers plan to buy a car in the next four years
■ 82% have access to the internet
■ 40% are heavy readers of print

**Roy Morgan Readership Survey Apr 07 - Mar 09

Publication Overview

Circulation: 59,608

Source: CAB Audit Oct 08 - Mar 09

Published Wednesday
(Code: FMA)


Advertising Rates:
Single Module (GST Ex)__$143.00*
Single Module(GST In)___$157.00*
Full Page(GST Ex)___$4,576.00
Full Page(GST In)___$5,033.60
1/2 Page (GST Ex)___$2,288.00
1/2 Page (GST In)___$2,516.80
1/4 Page (GST Ex)___$1,144.00
1/4 Page (GST In)___$1,258.00
Colour
Spot Colour (GST Ex)___$195.00 per colour
Spot Colour (GST In)___$214.50 per colour
Full Colour (GST Ex)___$440.00
Full Colour (GST In)___$484.00
Rates are effective until June 2010.
*Minimum purchase 2 modules


Display Deadlines
Bookings__________Friday 1.00pm
Material__________Monday 4.00pm
Realestate
Bookings_______Friday 10.00am
Material________Monday 4.00pm


Classified Deadlines
Trades_________Monday 5.00pm
Real Estate______Tuesday 1.00pm
Auto____________Monday 5.00pm
Weddings
& Celebrations ___Monday 5.00pm
All other
Classifieds______ Tuesday 1.00pm


Delivery Summary:


Altona 3018
Altona Meadows 3028
Altona North 3025
Brooklyn 3012
Footscray 3011
Footscray West 3012
Kingsville 3012
Laverton 3028
Maidstone 3012
Maribynong 3032
Newport 3015
Seddon 3011
Spotswood 3028
Williamstown 3016
Yarraville 3013
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates
To negotiate your best rates, contact your Sales Executive  
Published Wednesday
The advertising rates for The Mail/ Altona-Laverton Mail/ Williamstown Advertiser can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2010.
For further information contact Agency Representative: Edwina Sahhar - Senior Agency Account Manager t: (03) 9601 2203 or email: fcnagency@fairfax.com.au
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Advertising Rates
Advertising Rates:
Single Module (GST Ex)$143.00*
Single Module(GST In)$157.00*
Full Page(GST Ex)$4,576.00
Full Page(GST In)$5,033.60
1/2 Page (GST Ex)$2,288.00
1/2 Page (GST In)$2,516.80
1/4 Page (GST Ex)$1,144.00
1/4 Page (GST In)$1,258.00
Colour:
Spot Colour (GST Ex)$195.00 per colour
Spot Colour (GST In)$214.50 per colour
Full Colour (GST Ex)$440.00
Full Colour (GST In)$484.00
Insert Rates:
$68.00 (GST ex.) per 1,000 up to 8 (A4) pages
$74.80 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial run are available upon request.
Conditions:POA
Production costs may be charged. Please inquire.30%
Loadings:
Front Page$5,250.00
Prior to Page 15$10,500.00
Annual Spend Discount:$21,000.00
3%$42,000.00
8%$63,000.00
13%$105,000.00
18%
25%$10.70
30%$9.64
Classifieds Rates (GST inc.):N/A
Rate per column cm (min 3cms) 1-3 weeks
Rate per column cm (min 3cms) 13-51 weeks
Rate per line (Min 4 lines) 1-12 weeks
*Minimum purchase 2 modules.
Rates are effective until June 2010.
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Advertising T&C's
Berwick & District Journal Rate Card
Specs / Deadlines
Any Questions? Call our customer service  

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 9473 4700
East Office 03 9238 7777 and West Office 03 8318 5777
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The Mail/ Altona-Laverton Mail/ Williamstown Advertiser Deadlines
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Newspaper Specs Download
Awards & Community
FCN supports a number of events, clubs and organisations each year in order to engage the communities we serve.
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Research
Please see the link below for the The Mail/ Altona-Laverton Mail/ Williamstown Advertiser Reader Profile which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including The Mail/ Altona-Laverton Mail/ Williamstown Advertiser in your marketing mix. Please feel free to contact us for more detailed information directly relevant to your business needs.
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Readership Statistics
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Circulation
59,608

Source: CAB Audit
Oct 08 - Mar 09
Readership
60,000

Source: Roy Morgan Readership Survey
Apr 07 - Mar 09
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Contacts

Fairfax Community Network - Airport West Office

12 Howes Street, Airport West, VIC
PO Box 740, Airport West, VIC, 3042

t: (03) 8318 5777
f: (03) 8318 5736

Senior Reporter

name:
e: 
t: (03) 8318 5777
f: (03) 8318 5736 

 

Agency Representative - Victorian Agency Manager

name: Matt Connell
e: fcnagency@fairfax.com.au
t: 03 9601 2849

Divisional Editor

name: Eugene Duffy
e: eduffy@fairfaxmedia.com.au
t: (03) 8318 5777
f: (03) 8318 5736 

 

Sales Manager

name: Ben Sutton
e: benjamin.sutton@fairfaxmedia.com.au
t: (03) 8318 5710
f: (03) 8318 5736 

 

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 9473 4766
f: (03) 9473 4702

 

Regional Sales Manager

name: Frank Magnabosco
e: frank.magnabosco@fairfaxmedia.com.au  
t: (03) 8318 5725
f: (03) 8318 5736 

 

Distribution Manager

name: Neale Heard
e:  fcn_circulation@fairfax.com.au
t: (03) 9473 4700 
f: (03) 9473 4701

 

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

 

Publisher

name: Colin Moss
Level 8, 250 Victoria Parade
East Melbourne 3002
for Fairfax Community Newtwork (VIC)

 

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 9473 4807
f: (03) 9473 4701

 

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