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  • Home The Melbourne Times Home

The Melbourne Times


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Overview
The Melbourne Times Map
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Advertising in The Melbourne TImes

Since 1971 The Melbourne Times has been the voice of its community with a vigorous and direct approach to its reporting, a strongly followed opinion and letters section an entertaining read and a firm commitment to fostering the arts.

Its fearless approach and community participation has earnt the paper industry awards, and is reflected by staunch reader loyalty.

As well as breaking news stories, The Melbourne Times has the best coverage of real estate in the inner northern area with a separate section devoted to property.


Regular sections in The Melbourne Times include:

Cover Story - In-depth and engaging report on local issues, events and debates

Profile - Interesting and entertaining interviews with local legends, celebrities and personalities

Time Out - Film, theatre and music; meet the makers, read the reviews and understand the scene. In food, wine, bars, cafes, restaurants, galleries. The Melbourne Times gives you a taste of what is going on

Drive - Our advertisers represent the quality brands of Europe, Asia, USA and Australia. Together with our editorial stories they provide insight to the Automotive Industry such as Dealerships, Auto Traders, Finance Companies, Accessories and Services

Domain - The only place for buying and selling real estate

Inside-Out - Regular editorial on design options for both indoor and out door spaces

The Look - Regular features on what's hot and what's not in fashion today and the top tips on health and beauty

 

READERSHIP FACTS**
■ 53% are women, 47% are men
■ 51% of readers are aged between 25-49 years
■ 58% have a diploma or degree
■ The average household income is $95,410
■ 40% are AB quintile
■ 43% of readers classify themselves as “big spenders”
■ 73% believe quality is more important than price
■ 66% own or are paying off a house
■ 27% of readers plan to buy a car in the next 4 years
■ 85% have access to the internet
■ 49% are heavy readers of print

**Roy Morgan Readership Survey Apr 07 - Mar 09

Publication Overview

Circulation: 98,252

Source: CAB Audit Apr 08 - Sep 08

Published Wednesday
(Code: TMT)


Advertising Rates:
Casual Rate
DPS (GST Ex)___$10,849.00
DPS (GST In)___$11,933.90
Full Page (GST Ex)___$5,967.00
Full Page (GST In)___$6,563.70
1/2 Page (GST Ex)___$3,255.00
1/2 Page (GST In)___$3,580.50
16 Units (GST Ex)___$2,215.00
16 Units (GST In)___$2,436.50
1/4 Page (GST Ex)___$1,864.50
1/4 Page (GST In)___$1,695.00
8 Units (GST Ex)___$1,198.00
8 Units (GST In)___$1,317.80
6 Units (GST Ex)___$904.00
6 Units (GST In)___$994.40
4 Units (GST Ex)___$599.00
4 Units (GST In)___$658.90
2 Units (GST Ex)___$300.00
2 Units (GST In)___$330.00
Rates are effective until June 2010.


Display Deadlines
Bookings_____Tuesday 5.00pm (8 days prior)
Material________Wednesday 5.00pm


Classified Deadlines
All Classifieds___ Monday 10.00am


Delivery Summary:


Abbotsford 3067
Alphington 3078
Brunswick 3056
Brunswick East 3057
Brunswick West 3055
Carlton 3053
Carlton North 3054
Clifton Hill 3068
Collingwood 3066
East Melbourne 3002
Fairfield 3078
Fitzroy 3065
Fitzroy North 3068
Flemington 3031
Kensington 3031
Kensington Banks 3031
Northcote 3070
North Melbourne 3051
Parkville 3052
Preston 3072
Reservoir 3073
Richmond 3121
Thornbury 3071
West Melbourne 3003
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates
To negotiate your best rates, contact your Sales Executive  
Published Wednesday
The advertising rates for The Melbourne Times can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2010.
For further information contact Agency Representative: Edwina Sahhar - Senior Agency Account Manager t: (03) 9601 2203 or email: fcnagency@fairfax.com.au
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Advertising Rates
Advertising Rates:
Casual Rate
DPS (GST Ex)$10,849.00
DPS (GST In)$11,933.90
Full Page (GST Ex)$5,967.00
Full Page (GST In)$6,563.70
1/2 Page (GST Ex)$3,255.00
1/2 Page (GST In)$3,580.50
16 Units (GST Ex)$2,215.00
16 Units (GST In)$2,436.50
1/4 Page (GST Ex)$1,864.50
1/4 Page (GST In)$1,695.00
8 Units (GST Ex)$1,198.00
8 Units (GST In)$1,317.80
6 Units (GST Ex)$904.00
6 Units (GST In)$994.40
4 Units (GST Ex)$599.00
4 Units (GST In)$658.90
2 Units (GST Ex)$300.00
2 Units (GST In)$330.00
Insert Rates:
$74.00 (GST Ex) per 1,000 up to 8 (A4) pages
$81.40 (GST In) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial run are available upon request.
Conditions:15%
Production costs may be charged. Please inquire.25%
Loadings:30%
Opposite Contents Page10%
Contents Page Strip
Back Cover$5,250.00
Specified Positions$10,500.00
Annual Spend Discount:$21,000.00
3%$42,000.00
8%$63,000.00
13%$105,000.00
18%
25%$25.98
30%$23.39
Classifieds Rates (GST inc.):$7.45
Rate per column cm (min 3cms) 1-3 weeks
Rate per column cm (min 3cms) 13-51 weeks
Rate per line (Min 4 lines) 1-12 weeks
Rates are effective until June 2010.
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Specs / Deadlines
Any Questions? Call our customer service  

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 9473 4700
East Office 03 9238 7777 and West Office 03 8318 5777
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The Melbourne Times Deadlines
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Awards & Community
FCN supports a number of events, clubs and organisations each year in order to engage the communities we serve.
 
Research
Please see the link below for The Melbourne Times Rate Card which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including The Melbourne Times in your marketing mix. Please feel free to contact us for more detailed information directly relevant to your business needs.
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Readership Statistics
Registration is required to view Research

Please Login above or Register to view more details about research





Circulation
95,582

Source: CAB Audit
Oct 08 - Mar 09
Readership
70,000

Source: Roy Morgan Readership Survey
Apr 07 - Mar 09
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Features
Fairfax Community Newspapers publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages. For a selection of sections and features relevant to your needs, please contact your Fairfax Community Network Sales Representative or the National Sales Office in your state, who can advise you on upcoming opportunities. Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia. Regular sections in The Melbourne Times include: Cover Story - In-depth and engaging report on local issues, events and debates Profile - Interesting and entertaining interviews with local legends, celebrities and personalities Time Out - Film, theatre and music; meet the makers, read the reviews and understand the scene. In food, wine, bars, cafes, restaurants, galleries. The Melbourne Times gives you a taste of what is going on Drive - Our advertisers represent the quality brands of Europe, Asia, USA and Australia. Together with our editorial stories they provide insight to the Automotive Industry such as Dealerships, Auto Traders, Finance Companies, Accessories and Services Domain - The only place for buying and selling real estate Inside-Out - Regular editorial on design options for both indoor and out door spaces The Look - Regular features on what's hot and what's not in fashion today and the top tips on health and beauty
 
Contacts

Fairfax Community Network - Central Office

250 Victoria Parade, East Melbourne, VIC, 3002

t: (03) 9473 4700
f: (03) 9473 4701

Senior Reporter

name: Dan Stock
e: dan.stock@fairfax.com.au
t: (03) 9473 4700
f: (03) 9473 4701 

 

Agency Representative - Senior Agency Account Manager 

name: Edwina Sahhar
e: fcnagency@fairfax.com.au
t: 03 9601 2203

Divisional Editor

name: Alison Dean
e: alison.dean@fairfax.com.au
t: (03) 9473 4700
f: (03) 9473 4701 

 

Sales Manager

name: Nicky Asseraf 
e: nicky.asseraf@fairfaxmedia.com.au
t: (03) 9473 4700
f: (03) 9473 4701 

 

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 9473 4766
f: (03) 9473 4702

 

Divisional Sales Manager

name: Ben Auchettl
e: ben.auchettl@fairfax.com.au  
t: (03) 9473 4817
f: (03) 9473 4701

 

Distribution Manager

name: Neale Heard
e:  fcn_circulation@fairfax.com.au
t: (03) 9473 4700 
f: (03) 9473 4701

 

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

 

Publisher

name: Colin Moss
Level 8, 250 Victoria Parade
East Melbourne 3002
for Fairfax Community Network (VIC)

 

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 9473 4807
f: (03) 9473 4701

 

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